Recent and ongoing projects

Design of a social investment program and support for its implementation

Client : Canopy Growth

Mission:

Through its office in Colombia, Canopy Growth, one of the most important cannabis companies in the world, mandated Insuco to:

  • Elaborate a social investment program in Colombia, in accordance with (i) the group vision and values, (ii) local specificities and needs, and (iii) international best practices;
  • Support the implementation of the program, through the identification of appropriate local partners and the development of strategic alliances;
  • Produce operational tools in order to facilitate decision-making processes and allow for the evaluation of the impacts of the projects carried out in the framework of the social investment program.

Insuco implemented the following activities:

  • First phase, participatory diagnosis: (i) literature review; (ii) stakeholder mapping and identification of potential partners; (iii) participative analysis of social risks and sectorial challenges; and (iv) analysis of local conflicts and land ownership.
  • Second phase, design of the social investment program and its associated tools: (i) co-construction of the main intervention axes of the program; (ii) elaboration of the program and of prioritization criteria in terms of social investments; (iii) identification of potential projects to be supported and associated partners; (iv) development of a monitoring and evaluation plan.
  • Third phase, support for the implementation of the social investment program, as well as of the monitoring and evaluation mechanisms.

Results:

The following deliverables have been submitted to the client:

  • Literature review including: (i) an analysis of the Colombian context and territory as well as of the national regulations regarding cultivation, commercialization and use of cannabis seeds for medical and scientific purposes; (ii) a presentation of the international standards and best practices in terms of social investment;
  • A participatory diagnosis report identifying interest groups for Canopy Growth and analysing social conflicts and land tenure issues in the region of activity of the company in Colombia;
  • A proposition of social investment program;
  • Detailed description of the social investment projects;
  • A guide for the implementation of the social investment program with operational tools to facilitate the monitoring and evaluation of the projects.

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