Recent and ongoing projects
Supporting the Consolidation of a Place-Based CSR Strategy in the Pilot Region of Rabat-Salé-Kénitra
Mission:
As part of the consolidation of its Corporate Social Responsibility (CSR) strategy, a group operating in the retail sector in Morocco seeks to strengthen the territorial anchoring of its social commitments and better align them with its economic priorities. Insuco was mobilised to identify CSR actions adapted to local realities and expectations in the Rabat-Salé-Kénitra region.
The assignment combines a review of the existing CSR strategy and ESG indicators, sector benchmarking and a territorial assessment involving internal teams and local stakeholders. It also includes the testing of operational tools at two pilot sites, in Meknès and Sidi Kacem.
Results:
- An assessment of territorial needs and expectations, based on interviews with headquarters and store teams, local authorities, elected representatives, customers and beneficiaries.
- An inventory of place-based CSR actions, aligned with both the client’s activities and locally identified needs.
- A shortlist of priority areas and high-impact actions with a strong territorial focus.
Extra Mile
Insuco’s approach focuses on territorialising the CSR strategy by connecting the group’s existing commitments with the expectations expressed by local stakeholders and the specific characteristics of the targeted territories. This local anchoring of CSR maximises the effectiveness of interventions while sustainably enhancing the Group’s institutional reputation.